Hey there, I’m Salma ElSayed

A User Experience Designer based in Cairo, Egypt. As a user experience designer I specialize in creating user-centered interfaces, product prototypes, and digital user experiences that blend creativity with functionality. My portfolio showcases work in user experience case studies, graphic design, branding, and 3D art, reflecting my passion as a user experience designer for building designs that connect people and technology.

About Me

My journey as a User Experience Designer first started in EUI, as a fourth-year Digital Design student at Egypt University of Informatics, majoring in (User Experience/User Interface). I've gained hands-on experience in research, wireframing, prototyping, and usability testing. My user experience designer journey has also included internships where I worked with expert user experience designers at Design Beats and Attijariwafa Bank, where I worked on digital platforms like e-commerce websites, service websites, onboarding flows, HR systems, and staff portals. Projects like these have expanded my skills and knowledge as a user experience designer. Beyond my user experience designer academics, I've contributed to branding, multimedia, and interactive design projects, always aiming to craft meaningful projects as a user experiences designer.

My Featured Work as a User Experience Designer

Explore my latest projects as a user experience designer, including:

• VERRO AI DESIGN MENTOR (User Experience/User Interface) — Group project, role: Art Direction. While working with fellow user experience designers, I designed a user-friendly mobile application for designers and user experience designers as users in mind using visual and user-driven solutions.
• GIZA ZOO AI DESIGN MENTOR (User Experience/User Interface) Case Studies — As a User Experience Designer, I reimagined the new and current Giza Zoo while highlighting its heritage and cherishing its value in the Egyptian users’ hearts.
• Jothoor (User Experience/User Interface) Case Studies — As an Egyptian User Experience Designer, I cherished the beloved Egyptian beverage culture with a modern youthful twist using design and user research methods.
• Attijari Wafa Private Sector Web Design (User Experience/User Interface) Case Studies — While working with expert User Experience Designers, I revamped the private sector’s website of the bank using modern primary user experience designer rules and methods.

Side Projects

Some creative design projects I have worked on alongside my User Experience Designer work:

• STROOP WAFFLE (Branding & Graphic Design) — Creating visual identities, marketing materials, and illustrations that tell powerful stories for the beloved Dutch treat popular here in Egypt while still applying user experience designer rules.
• UM KULTHOM AR EXPERIENCE (3D & Interactive Design) — Experimenting with 3D modeling, AR, and digital storytelling to push creative boundaries while applying user experience designer rules.
• Muse (AR Museum) — As a user experience designer and a fellow user, I focused on creating the most pleasurable learning interactive experience using AR and user experience designer rules.
• EUI Tour Experience (AR Tour) — As a user experience designer and one of the university’s students, I used my user experience designer skills to create the best and most fruitful tour for students.

My User Experience Approach as a User Experience Designer

Over 4 years as a user experience designer, I have honed a variety of tools and methods to bring my user experience designer ideas to life.

Approach: Research-driven, user-focused, and detail-oriented design methods

Tools I use as a user experience designer: Figma, Adobe Illustrator, Photoshop, Premiere, After Effects, and Blender

My core skills as a user experience designer: Wireframing, prototyping, usability testing, branding, and visual storytelling

Let’s Connect

I’m always open for collaborations, internships, and user experience design opportunities, and I would love to be your next user experience designer. Whether you’re looking for a User Experience Designer in Egypt or a creative partner for your next project, I’d love to hear from you.